20.03.2025

Discover the carefully crafted foundation for the new season with ethereal bohemian nostalgia, glam rock extravagance and 90s indie nonchalance.

The H&M S/S 2025 collection is an ode to femininity: exploring moods, sensitivity and identity. The new campaign features a collective of inspiring female icons, including musicians Tyla, FKA twigs and Caroline Polachek. Both the collection and campaign continue to affirm H&M's strong fashion vision and leadership in championing exceptional design and collaborations in the realms of music and fashion.

The collection will be released in two drops that complement each other while offering their own unique perspective and approach. Together, they celebrate the diversity of contemporary femininity. The first part of the collection brings an ethereal and bohemian atmosphere, offering a fresh take on spring style, from festival wear to urban elegance. It also pays homage to fashion icons of history, inspired by dramatic glam rock musicians' blouses and the fluidity and androgyny of the new romantic style.

"This season, we were inspired by different stages and key moments in the lives of women, along with the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. The desire for escape felt very relevant: that's why we played with elements of ethereal bohemia, iconic rock style, and the untamed freedom of festivals," says Eliana Masgalos, Design Lead Womenswear at H&M.

The atmosphere of the collection is soft and dreamy, carrying a nostalgia that captivatingly blends the past and present. Traditional silhouettes and vintage inspirations are given a modern, urban, and sophisticated twist. They merge the 70s, 90s, and the present. The mood is carefree yet sharply self-confident. Each piece embodies ethereal and sensual bohemianism.

The first pieces from the H&M S/S 2025 collection will be available in H&M stores from March 20, 2025.

Preview the collection now: HERE