GUESS is one of the most famous fashion brands in the world, with its high-class image and glamorous collections.
In 1980, denim was obsolete and out of fashion. However, the founders of the brand, the Marciano brothers, combined European style with traditional American fabric and changed the perception of denim forever, by creating a sensual, innovative and timeless line, Marilyn Jean.
The basis of the brand's success is innovative advertising, which focuses on the brand image rather than on specific products. It expresses attitude and lifestyle. When people think of GUESS, they think of 'GUESS girls' and international icons such as Claudia Schiffer, Eva Herzigova, Naomi Campbell, Adriana Lima or Jennifer Lopez - the view of life as art and the unrelenting sense of discovery continues to evolve in the way of the life of the American dream. It is the constant enthusiasm and passion that drives society forward. One world, one brand.
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