17.02.2020 — 29.02.2020
The inspiration behind this season's collection is freedom; the beauty of freedom, the strength of freedom." Linda Wikell, Concept Designer
For this season's H&M Studio, the Stockholm-based design team took a trip to the Swedish island of Gotland. The lunar-like landscape and free-spirited surf culture became the source of inspiration for a collection that walks the line between raw and refined. Think airy silhouettes, bright rock formation prints and an expressive mix of textures.