17.02.2020 — 29.02.2020
The inspiration behind this season's collection is freedom; the beauty of freedom, the strength of freedom." Linda Wikell, Concept Designer
For this season's H&M Studio, the Stockholm-based design team took a trip to the Swedish island of Gotland. The lunar-like landscape and free-spirited surf culture became the source of inspiration for a collection that walks the line between raw and refined. Think airy silhouettes, bright rock formation prints and an expressive mix of textures.
Our concern for sustainability and the state of the planet and the environment is growing. Organic food is becoming a more common part of our diets. By buying organic food, we contribute to improving the environment and helping not only our health but also the health of our country.
The popular cleansing programme is back. A juicy program for everyone who wants to avoid fatigue and allow the body to effectively use its natural self-cleaning abilities. The combination of three days on juices with six clean days, during which you follow a light diet, will help your body to take a break from heavy meals, alcohol, coffee and initiate dietary and lifestyle changes.